by Joel Friedlander | May 29, 2013 | Marketing
Tomorrow I’ll be co-hosting a free webinar with George Gill of Webanalyticsmd.com about how authors can use the free program Google Analytics to get better results from the work we’re already doing. Register here: Free Analytics Webinar This week...
by Joel Friedlander | May 24, 2013 | Author Blogging 101, Marketing
One of the first things I did when I started my blog was write “foundation posts.” These posts—on basic concepts, terms, and processes in your field—are really important to build on as you continue to develop content for your blog. Along with...
by Joel Friedlander | Apr 7, 2011 | Marketing, Self-Publishing
Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
by Joel Friedlander | May 28, 2010 | E-Books & Readers
The iPad has sold over 1 million units in just the first few weeks since it has come out. Competitors were caught unaware. They were expecting a machine that did half as much, at twice the price. Hewlett Packard, who had been touting their own tablet (the Slate),...