by Joel Friedlander | Apr 6, 2011 | Marketing, Self-Publishing, Social Media
At one time I worked in a direct-response agency in New York. A friend from college owned the company and was showing me around. There were a lot of cubicles with young people making phone calls. My friend called it a “boiler room,” and it was one of the...
by Joel Friedlander | Apr 4, 2011 | Marketing, Self-Publishing
When I started baking I couldn’t tell the difference between a bundt pan and a burnt pain au chocolat. I was enthusiastic and tried to learn as much as I could as fast as possible. I bought books, watched instructional videos, recorded cooking shows for...
by Joel Friedlander | Mar 21, 2011 | Marketing, Social Media, Writing
The practice of guest posting—writing articles for other people’s blogs—has become one of the most frequently recommended methods of bringing new readers to your own blog or website. Bloggers have written lots of articles about guest blogging and...
by Joel Friedlander | Feb 16, 2011 | Book Production, Marketing, Self-Publishing
When I first got involved in book publishing I read a lot about the book distribution system in the United States and how it was “broken.” Writers at the time maintained that the distribution system needed to be completely re-thought if the industry was to...
by Joel Friedlander | Feb 15, 2011 | Social Media
It’s an old truism that we often learn best by teaching. I was asked to give a presentation on Author Blogging and the opportunity to pull back and think about the whole phenomenon was incredibly educational for me. Writing a blog and running a business...