How Long Should Your Blog Posts Be? [Author Blogging 101] describes blog posts by Seth Godin, Glen Allsop, and David Vandagriff as case studies
Top 5 Reasons Nonfiction Authors Should Be Speakers, Too explores the benefits that public speaking can have for authors
The Future Is Here and It’s On Video (and Audio and Text) examines how nonfiction authors can reach more people by providing their content in multiple forms
Guest Blogging Success Podcast Series: Personalizing your Guest Blogging Strategy by Shelley Hitz
Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2 continues the discussion of ways to write for readers in a way that allows connection
There are lots of reasons your copy doesn’t connect with your readers and sell more books, but many can be solved by using an avatar, part 1 of 2
The Learning Sequence and Why It Matters to Nonfiction Authors who need to sell the majority of their instructional material to newcomers to any field
Author Blogging: Guest Posting and an Invitation. I welcome guest writers, but that doesn’t mean I don’t have guidelines. Here they are.
Indie Publishing: The Problem With Book Distribution and why successful self-publishers use digital delivery and social media marketing.
Three Keys to Successful Author Blogging: keeping content focused, having patience and caring for readers, collaborating with other bloggers in your network