One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to. You might have heard about it when the film rights were first acquired, that’s...
You’ve just signed up at a blogging site or, if you’re entrepreneurial, you’ve set up a hosting account with a service provider and purchased a domain name for your blog. You then clicked the insanely simple “One Click WordPress Install”...
There’s nothing that’s more important when you start your author blog than getting traffic. Yep, you read that right. It’s more important than content, more important than what platform you’re blogging on, more important than your blog design...
When you start an author blog, you’re likely to begin by reading the work of other bloggers. Like any other field, people who have already had success doing what we’re trying to do show us the path to our goal. On the way, there are lots of lessons to...
Last week I talked about how to get a book out of your blog archives, as I explored my own trove of articles in How I’m Going to Book My Blog—And You Can Too Let’s take the next step together. And I have something to confess. Do As I Say? Okay,...
