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Books

Basics of Book Marketing for the Beginning Self-Publisher, Part 3

September 21, 2011 2 comments
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Basics of Book Marketing for the Beginning Self-Publisher, Part 3 including measuring results and long-term book marketing

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Basics of Book Marketing for the Beginning Self-Publisher, Part 2

September 20, 2011 4 comments
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Basics of Book Marketing for the Beginning Self-Publisher, Part 2 Marketing as communication, creating a marketing plan, and setting marketing goals

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Basics of Book Marketing for the Beginning Self-Publisher, Part 1

September 19, 2011 25 comments
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Basics of Book Marketing for the Beginning Self-Publisher, Part 1 Why books sell, the different approaches authors take to book marketing and more

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9 Ways for Self-Publishers to Get Unstuck

June 2, 2010 13 comments
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When self-publishers plan their book, their publication and their marketing, they rarely get stuck. But when they do, here are some suggestions to get unstuck, and get back on track, whether you’re still working on your manuscript or already in print.

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Indie Bookstores & Indie Publishers—On The Same Page?

April 12, 2010 44 comments

Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them. We had the usual hour of Q & A from those who chose to show up at 9:00 a.m., orchestrated by BAIPA President Pete Masterson. [...]

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