In a previous article on the Pantone Color of the Year, we took a look at the company Pantone and its over 70 years of being in the business of color. From lifestyle products to hardware and devices, the company has almost single-handedly created a multi-industry...
In the world of books, the cover is the first thing people see. It hints at the book’s story, characters, and themes. Successful jacket designs also manage to grab people’s attention and be remembered. Different styles of book covers are popular at...
What makes cookbook covers appealing? Great-looking food, of course! You can have the best-tasting food in the world, but without quality food photography and staging, the food might as well be grayscale on a white background. When it comes to cookbook covers,...
When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover?” “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I...
A great book cover makes the reader feel something before they read the first line of the story. It moves them to begin thinking about the book’s possibilities and whether or not they want to strap in for the ride. The sci-fi genre is all about alternative realities...