By Craig Tuch We’re sometimes asked by self-publishing authors about the role that beta readers, editors and Advance Reading (or Review) Copies (ARCs) play in the process of publishing and promoting a book. If you’ve ever had any questions, I think...
Years ago I used to buy books at a famous bookstore in downtown New York City, in the old book selling district. This bookstore was famous for the range of subjects it carried, its steady inflow of new books, and the lively and sometimes erudite people you could meet...