Book Design Case Study: Short Stories by Erika Dreifus

by Joel Friedlander on January 13, 2011 · 11 comments

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Case Study: Quiet Americans: Stories by Erika Dreifus

Design Brief: The author is a short story writer and a contributing editor for The Writer magazine and Fiction Writers Review and an advisory board member for J Journal: New Writing on Justice. Erika’s writing practice encompasses fiction, poetry, and nonfiction. Erika is also the editor/publisher of The Practicing Writer, a free e-newsletter featuring advice, opportunities, and resources on the craft and business of writing for fictionists, poets, and writers of creative nonfiction.

Constraints: Quiet Americans was to be published by Last Light Studio, “an independent, author-friendly cooperative micropress.” Erika originally contacted me to design a cover for the book to help the publication. Eventually I was also asked to design and produce the interior. I was given free rein to create covers and typography that would be suitable for this book of interconnected stories, all based around Holocaust survivors and mostly set in New York City.

Erika Dreifus book design

Raw Material: Erika’s manuscript was complete, and the cover design was open to inspiration. I spent some time reading the stories, which I can’t recommend highly enough. The tone of the book was very influential in my design process. Many of the stories “reframe familiar questions about what is right and wrong, remembered and repressed, resolved and unending” among characters who try to come to grips with the different worlds they inhabit.

Production Goal: The book was designed from the outset for digital printing and print on demand distribution. It ended up at CreateSpace, who did a fine job on the finished books. Since the manuscript wasn’t that long, we picked a trim size of 5.25″ x 8″ which makes for an intimate reading experience, and I’ve since used this size for several other books.

Challenge: Create an inviting environment for these affecting stories, while leaving the communciation between the author and her readers as direct as possible.

A Refined Reading Experience

Probably the most interesting part of the book interior was the typography, inherited from the cover design. In experimenting with various typefaces to try to find exactly the right tone, I stumbled on a font I hadn’t used in quite a few years, but which seemed oddly perfect for Erika’s book: Bell Gothic.

You might wonder why it’s called Bell Gothic, but here’s the secret: this typeface was designed for use in phone books, to be legible at very small sizes. When enlarged to the size of the chapter titles it reveals strange and interesting letterforms that you can’t really appreciate when it’s small. Erika approved the design and here’s how it looks:

Erika Dreifus Quiet Americans book design

Click to enlarge

For the body of the book, Adobe Garamond Pro once again created a smooth and flowing reading experience:

Erika Dreifus Quiet Americans, book design

Click to enlarge

Using drop folios (page numbers at the bottom of the page) allows you to put a few less lines on each page, thereby expanding the page count of the book. It works well here.

Book Cover Design

I spent a lot more time on the cover, going through various designs to find one that perfectly suited the book. I kept coming back to images of the city, and then found this image on Flickr.com:

Erika Dreifus Quiet Americans, book cover design

Although this photo of the New York skyline was not impressive in itself, there was something about the tone of the picture and the viewpoint from which it was taken that grabbed me. Through a process of many trials, I finally hit on a way to impart the exact flavor I was looking for. By layering the photo with layers of white and a slate gray color, then manipulating the blending modes and opacities of the various layers, I got the effect I was looking for. Here’s a detail of the layered elements:

Erika Dreifus Quiet Americans, book cover design

Just a touch of red in the title set off the whole cover, and the final version really represents the book well:

QuietAmericans, book cover design

Click to enlarge

Due to the delicate nature of the tones on this cover, I was a little concerned that the printing wouldn’t stay in balance. With delicate grays, any variation in ink or toner density can have the result of a radical color shift. In an early printing, the cover did go in the wrong direction, but the printer corrected this error, and the cover is now a reliable and accurate representation of the design.

Conclusion

This project was very satisfying to work on. I loved Erika’s stories, and she was open to any design approaches I suggested. Although Quiet Americans was not a self-publishing project, the author was able to get completely involved in the design outcome of her book. Publication date is January 19 (but it’s is available now), and the book has already started to draw support: it’s featured as a recommended book in the Jewish Book Council’s weekly e-newsletter.

Data

Buy Quiet Americans on Amazon
Erika Dreifus’ author website
ISBN: 978-0982708422
Size: 5.25″ x 8″, 164 pages
Price: $13.95
Typography, book layout and graphics in Adobe InDesign and Photoshop.
Typeset in Adobe Garamond Pro, Bell Gothic and Myriad Pro
Digital printing by CreateSpace

All Amazon and CreateSpace links are affiliate links. Thank you for your support.

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    { 9 comments… read them below or add one }

    Mary Tod January 13, 2011 at 5:58 am

    Hi Joel – fascinating to read about the thought process that went into this book! The impact of the cover page is quite profound.

    Reply

    Joel Friedlander January 13, 2011 at 10:28 am

    Thanks, Mary.

    Reply

    J. Tillman January 13, 2011 at 1:35 pm

    “designed from the outset for digital printing and print on demand distribution”
    Since I have no idea about the implications of this, I have to ask. What would be different for offset production?

    “but the printer corrected this error”
    Mr. Friedlander, do you have to carry a big stick for this, like that guy in Walking Tall? Give me a clue, how do you get a digital printer to correct an error. Because I think, in a similar bad result situation, 99.9% of your readers would be asking themselves what did I do wrong and what do I have to change. Are you able to give out any info on this?

    Reply

    Joel Friedlander January 13, 2011 at 2:25 pm

    J, I have written a bit about the differences between offset and digital printing, but perhaps that’s a good subject for a blog post since it’s a bit much to go into in a comment, so thanks for the suggestion.

    As far as the printer was concerned, it was clear that the color of the cover was wrong since we already had digital books from 48hourbooks.com that were done as advance review copies from the same files, and they were fine. I did not personally talk to the printer, so I doubt any of my sticks had anything to do with it, but I did tell the client how to approach the situation. Hope that helps.

    Reply

    Cari Hislop January 13, 2011 at 5:47 pm

    That is a beautiful page layout, though I personally find that font difficult to read. Maybe I need new glasses! :) I like the end cover too. Simple, but elegant, like a black and white image in a newspaper. The blood red promises something sharper inside the cover. Lovely work!

    Reply

    Joel Friedlander January 14, 2011 at 12:03 pm

    Thanks, Cari. I have to believe that it’s my little JPGs that are hard to read, because Adobe Garamond is one of the most readable fonts I use. Thanks for stopping by!

    Reply

    Roger C. Parker January 13, 2011 at 5:56 pm

    Dear Joel:
    I love these design case studies, both for the information and insights they communicate, as well as the way the examples are displayed.

    Your design features are always practical and actionable, plus fun to read.

    Overall, I continue to be impressed by the quality and quantity of genuinely useful information you share on your blog.
    Roger

    Reply

    Joel Friedlander January 14, 2011 at 12:03 pm

    Roger, I really enjoy writing these and, sometimes, the books in question are ones I’ve worked on for many months. Your comments are much appreciated.

    Reply

    betty ming liu January 14, 2011 at 6:41 pm

    i really love it when you write about font and design book covers. the passion really comes through!

    Reply

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